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Faculty & Staff Directory > Kwame Adom

Faculty & Staff

Kwame Adom

Associate Professor of Business
(403) 782-3381  x 4041

Office location: North West Hall
kwameadom@burmanu.ca

Education

PhD Management (Entrepreneurship Focus), The University of Sheffield
Master of Business Administration (Finance), University of Leicester
Professional Diploma in Marketing, ACIM, Oxford College of Marketing
BSc. Planning 1996-2000 KNUST

Areas of Expertise

Strategic Entrepreneurship
Managing Business Growth
Marketing
Social Entrepreneurship
Informal Economy
Business Reengineering
Strategic Management
Managing People and Organization
Micro, Small & Medium Enterprise Management

Biography

Dr Adom's academic background in management, entrepreneurship, finance, marketing and planning provides him with a comprehensive approach to business teaching, research and practice. His educational experience includes studying at top institutions in the UK and Ghana, which has provided him with skills in strategic planning, financial management, entrepreneurial innovation and marketing. His professional experience has allowed him to work on three continents: Africa, Europe, and North America. 

As a researcher and business strategist, he connects theoretical knowledge with practical application through his broad academic experience to help organizations grow, and entrepreneurs succeed. As an academic, consultant and corporate leader, he uses analytical rigour and innovative thinking to solve complex business challenges. He sees University teaching as a privileged position that he treasures with a deep sense of modesty and respect for all his students, colleagues, and staff. He encourages students to check with original and paradigmatic texts whenever necessary. In this way, he seeks a sustainable balance between students' competence in lecture notes and textbook materials on the one hand and on-the-spot creativity, initiative, and critical thinking on the other. 

In 2024, he won the Excellence in Scholarship Award at Burman University. At the 2025 Academy of African Business & Development Conference in Johannesburg, SA, his paper (Adom, K., & Ackom, B. (2024). Towards a greater understanding of the prevalence of immigrant entrepreneurship in the informal economy of Ghana: An institutional theory perspective. Journal of African Business, 25(2), 264-286.) was adjudged the third best paper by Taylor & Francis, Vol. 25 issue 2. 

Current Research or Professional Activities

Research Statement

His research interests draw on experiences from Africa, specifically Ghana, to inform theoretical developments in entrepreneurship dynamics, motives of Micro, Small and Medium-sized enterprise owners, the relationship between formal and the informal economy, social entrepreneurship, gender and cultural issues in entrepreneurship, environmental factors, and socioeconomic development. Currently looking at immigrant entrepreneurship in both Ghana and Canada. These interests lie in the union of various disciplines, including anthropology, business/management, economics, development planning, philosophy, and sociology. He situates his work in Africa because the continent offers exciting prospects for theory development, especially in the informal economy entrepreneurship research and other thematic areas highlighted. The continent's economic conditions, colonial history, traditional beliefs, and late embrace of capitalist ideologies suggest that the texture of entrepreneurship in Africa would be distinctive from what pertains to the West. Therefore, the African context allows the opportunity to develop new theories and challenge some of the existing ones. He has carried out several research projects on entrepreneurship in Ghana in this context. He hopes to challenge some of the taken-for-granted theoretical perspectives regarding informal work and the motives of entrepreneurs in Africa and the developing world. His current research is on immigrant entrepreneurship and accumulation by dispossession theory in Ghana. Also, how religious rituals impact female entrepreneurs' performance in Ghana.

 

Publications

Refereed Journal Articles

  1. Ackah, C. G., Adom, K., & Anambane, G. (2024). Understanding female entrepreneurial success: a phenomenological approach. International Journal of Entrepreneurship and Small Business, 53(1), 70-91.
  2. Commey, N. O., Adom, K., Mahmoud, M. A., & Abubakari, A. (2024). Exploring the Creation of Sustainable Social Impact in an Emerging Economy: An Integrated Theory Perspective. Journal of Social Entrepreneurship, 1-23.
  3. Commey, N., Adom, K., Mahmoud, A. M. & Muah, P. (2024) Retrospective Overview of 20 Years of Social Entrepreneurship Research. A Bibliometric Analysis, Athens Journal of Social Sciences 2024, 11, 1-43
  4. Adom, K., & Ackom, B. (2024). Towards a greater understanding of the prevalence of immigrant entrepreneurship in the informal economy of Ghana: An institutional theory perspective. Journal of African Business, 25(2), 264-286.
  5. Mann, V., Tweneboah-Koduah, E. Y., Braimah, S. M., & Adom, K. (2023). Understanding entrepreneurship behaviour among the youth: a behavioural change theory perspective. International Journal of Management and Enterprise Development, 22(1), 1-24
  6. Adom, K., Tettey, L.N. and Acheampong, G. (2023), "Understanding relationship marketing strategy in Ghana's informal economy: a case of micro, small and medium enterprises", Journal of Research in Marketing and Entrepreneurship, 25(2). 253-269
  7. Comedy, N. O., Adom, K., & Abubakar, A. (2020). Service Quality and Business Students Satisfaction in Private Ghanaian Universities; The Moderating Role of Brand Positioning. Journal of Marketing and Consumer Research, 74, 35-50.
  8. Commey, N. O., & Adom, K. (2020). Relationship Marketing and Customer Retention in the Ghanaian Banking Industry. European Journal of Business and Management, 12(29).
  9. Hamidu, Y. A., Adom, K., Adeniyi, A., & Hammond, S. K. (2020). Rebranded Elements and Bank Preference. Asian Journal of Research in Business and Management, 2(2), 120-134.
  10. Williams, C. C., Adom K., Horodnic, I. A. (2020), Determinants of The Level of Informalization of Enterprises: Some Evidence from Accra, Ghana, Journal of Developmental Entrepreneurship Vol. 25, No. 1, pp. 1-29
  11. Adom, K., & Anambane, G. (2020). Understanding the role of culture and gender stereotypes in women's entrepreneurship through the lens of the stereotype threat theory. Journal of Entrepreneurship in Emerging Economies, 12(1), 100-124.
  12. Anambane, G and Adom, K (2018) Assessing the Role of Culture in Female Entrepreneurship in Contemporary Sub-Saharan Society: Insights from The Nabadam District of Ghana. Journal of Developmental Entrepreneurship Vol. 23, No. 3, p.1-26
  13. Adom, K, Abdul-Rahaman, A and Duah-Agyemang, F (2018) Social entrepreneurship: an emerging market perspective, some fresh evidence from Ghana, Int. J. Social Entrepreneurship and Innovation
  14. Adom, K, Chiri, N, Quaye, D and Awuah-Werekoh, K (2018), An Assessment of Entrepreneurial Disposition and Culture in Sub-Saharan Africa: Some Lessons from Ghana, Journal of Developmental Entrepreneurship Vol. 23, No. 1, pp. 1-17
  15. Adom, K, Asare-Yeboa, I T, Quaye, D and Ampomah, A. O. (2018) A Critical
    Assessment of Work and Family Life of Female Entrepreneurs in Sub-Saharan Africa: Some fresh evidence from Ghana, Journal of Small Business and Enterprise Development, Vol. 25 Issue: 3, pp.405-427
  16. Adom, K & Asare-Yeboa, I. T. (2016), An evaluation of human capital theory and female entrepreneurship in Sub-Saharan Africa: some evidence from Ghana", International Journal of Gender and Entrepreneurship, Vol. 8 No. 4 pp. 1-22
  17. Adom, K. (2016), Tackling Informal Entrepreneurship in Ghana: A critical Analysis of the Dualist/Modernist policy approach, some evidence from Accra, 216 Int. J. Entrepreneurship and Small Business, Vol. 28, Nos. 2/3, p.  217-233
  18. Adom, K. (2015). Recognizing The Contribution of Female Entrepreneurs in Economic Development In Sub-Saharan Africa: Some Evidence from Ghana, Journal of Developmental Entrepreneurship Vol. 20, No. 1, pp. 1-24
  19. Sarkodie, N. A., & Adom, K. (2015). Bridging the gap between hospitality/tourism education and hospitality/tourism industry in Ghana. International Journal of Research in Humanities and Social Studies, 2(7), 114-120.
  20. Adom, K. (2014). Beyond the marginalization thesis, an examination of the motivations of informal entrepreneurs in Sub-Saharan Africa: Insights from Ghana, International Journal of Entrepreneurship and Innovation, Vol 15, No 2. pp. 113-125
  21. Adom, K & Williams, C. C. (2014). Evaluating the explanations for the informal economy in third world cities: some evidence from Koforidua in the eastern region of Ghana, International Entrepreneurship and Management Journal vol. 10, No. 10. pp. 427-445
  22. Mensah, P., Yamoah, E. E., Adom, K. (2014). Empirical Investigation of Service Quality in Ghanaian Hospitals, European Journal of Business and Management, Vol. 6, No. 18, pp. 157-178
  23. Adom, K. & Williams, C. C. (2012). Evaluating the motives of informal entrepreneurs in Koforidua, Ghana, Journal of Developmental Entrepreneurship Vol. 17, No. 1, pp. 1-17
  24. Williams, C.C., Adom, K., Nadin, S., & Youssef, Y. (2012). Gender variations in the reason for engaging in informal entrepreneurship: some lessons from urban Brazil, Int. Journal of Entrepreneurship and Small Business, Vol. 17, No. 4, pp. 478-494
  25. Williams, C.C, Adom, K., Baric, M., Ladan, U., Onoshchenko, O., Muhammad, A. S., Shehryar, S., & White, R. (2011). Theorizing the self-service economy: a case study of do-it-yourself (DIY) activity", Journal of Economy and its Applications, Volume 2 No.1, pp. 1-1

 

Book

  1. Adom, K., Hinson, R. E., Mintah, E. O., & Obuobisa-Darko, T. (2023). Business Administration: An Introduction for Managers and Business Professionals. CRC Press.

 

Edited Books

  1. Hinson, R. E., Odame, D. A., Adae, E. K., & Adom, K. (2023). Small Business and Entrepreneurial Development in Africa. Springer.
  2. Hinson, R.E, Adeola, O. Oppong- Nkrumah, K, Agyinasare, Adom, K, Amartey, A. F. O, (2019) Customer Service Essentials: Lessons for Africa and Beyond, Information Age Publishing, Charlotte, NC

 

Book Chapters

  1. Nkukpornu, A., Nkukpornu, E., & Adom, K. (2025). Entrepreneurial Marketing Strategies: The Case of Ghanaian Artisans in Suame Magazine. In Marketing in Developing Nations (pp. 75-85). Routledge.
  2. Nkukpornu, A., Nkukpornu, E., & Adom, K. (2024). Does Celebrity Endorsement Influence Voters' Choice of a Political Party? Ghanaian Political Marketing Perspective. In Marketing in Developing Nations (pp. 99-109). Routledge.
  3. Nkukpornu, A., Adom, K., Nkukpornu, E. (2024). Social Entrepreneurship in Focus: Evidence from Ghana. In: Hinson, R.E., Odame, D.A., Adae, E.K., Adom, K. (eds) Small Business and Entrepreneurial HB Development in Africa. Palgrave Macmillan, Cham.
  4. Adom, K. (2024). Assessing Customer Service for Sustainable Micro, Small, and Medium Entrepreneurial Firms: Lessons from Ghana. In Understanding Entrepreneurship in Sub-Saharan Africa: A Venture-Ship Approach (pp. 185-213). Cham: Springer Nature Switzerland.
  5. Abdul-Rahaman, A., Adom, K., & Abdul-Hamid, I. K. (2023). Influences of Social Enterprises in Promoting Entrepreneurship Education. In Delivering Entrepreneurship Education in Africa: New Perspectives (pp. 145-175). Emerald Publishing Limited.
  6. Adom, K. (2023). Female Entrepreneurship in the Tourism Industry: A Ghanaian Outlook. In The Future of Entrepreneurship in Africa (pp. 103-120). Productivity Press.
  7. Adom, K., Ankamafio, M., Anambane, G., & Hinson, R. E. (2023). Enterprise Growth in the Informal Economy in Sub-Saharan Africa: An Empirical Qualitative Investigation. In Small Business and Entrepreneurial Development in Africa. (pp. 75-106). Springer.
  8. Adom, K. (2023). Understanding Customer Service for Small and Entrepreneurial Firms. In Small Business and Entrepreneurial Development in Africa. (pp. 53-72). Springer.
  9. Nkukpornu, A., Adom, K., & Nkukpornu, E. (2023). Social Entrepreneurship in Focus: Evidence from Ghana. In Small Business and Entrepreneurial Development in Africa. (pp. 107-124). Springer.
  10. Adom, K. (2021). The Role of Culture in the Work-Life Border Management: An Insight from Ghanaian Married Female Workers in the Formal Sector. In T. A. Adisa and G. Gbadamosi (Eds) Work-life Interface: Non-Western Perspectives (pp. 57-96) Springer Nature Switzerland AG.
  11. Adom, K. (2016). Understanding informal entrepreneurship in Sub-Saharan Africa and its implications for economic development: the Ghanaian experience. In C. C. William, & A. Gurtoo, Rutledge Handbook of Entrepreneurship in Developing Economies, Taylor & Francis Group.
  12. Adom, K (2017) Formalization of entrepreneurship in the informal economy in Sub-Saharan Africa (SSA) and the role of formal institutions: An analysis of Ghana's experience. In C. C. William, Polese, A., P Bejakovic & I. A. Horodnic, The Informal Economy in Global Perspective. Palgrave Macmillan

 

External Examiner

  • University of Witwatersrand, Johannesburg, South Africa,
  • University of Pretoria, South Africa
  • University of Cape Coast - Ghana
  • University of Development Studies – Ghana
  • Nobel International Business School, Ghana
  • All Nations University – Ghana
     
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